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May 23, 2022

Sustainability is key factor in product selection

Increasing public awareness of the environmental impacts not only of waste products but also the environmental cost of production and distribution have become significant drivers of consumer preferences. Sustainability is associated with real-world impacts of climate change and the increasingly worrying news about microplastics in the oceans and food chain, chemical pollutants and the need to minimize the use of fossil fuels..

To maximize the likelihood that consumers will choose your product in preference to those of your competitors it is now essential to demonstrate genuine green credentials. This cuts across all aspects of design, manufacturing and distribution – whether from reducing material use at the design stage, using renewable energy and recycled materials in your manufacturing processes or reducing the carbon footprint of your logistics model. The ‘3R’ model of reduce, reuse and recycle is now embedded in the corporate philosophy of successful businesses.